Universidad Veracruzana

Comisión Estatal 2023 para el rediseño del Plan de Estudios de la LGDN, por academicos de las 5 regiones

Licenciatura en Gestión y Dirección de Negocios, Administración, Administración de Empresas o Ingeniería en Gestión Empresarial, Contaduría, Contador Público y Auditor, Contador Público, Finanzas, Contabilidad y Finanzas, Negocios Internacionales o Comercio Exterior; con posgrado en el área de Administración, con tres años de experiencia profesional y tres años de experiencia docente en el nivel Superior, preferentemente con certificación en idioma inglés.
Degree in Management and Business Director, or Administration, or Administrative Computer Systems, or Accounting, or Tourism, with a Master's degree in the economic-administrative area or humanities, preferably with a Ph.D. Teaching and working experience both of at least 3 years. Proven English certification minimum A1 or a TKT certification.

The student identifies the fundamental concepts and develops the skills to communicate with other leaders in the business environment. Allowing engaging in dialogues and processing information through the delivery of proposals that give the company elements for decision-making and identify the acquired management skills. Under a respectful and honest environment focused on human rights and sustainability.

This educational experience reinforces the acquisition of key knowledge in the training of future Graduates as leaders of business organizations in terms of developing skills and attitudes, apart from the theoretical knowledge, that allow them to have adequate interaction and generate collaborative work environments at doing business through communication in a foreign language.
In the business world of today, there are no barriers at opening and doing business with foreign companies that is why it is necessary to learn technical concepts in another language.
The adequate management of organizations makes the role of the Management and directors of business critical, because being the person who optimizes resources, integrates efforts and makes decisions requires to be not only a technical expert, but also have skills and intellectual capacities that allows to perform better.

Strategic management and competitiveness
¿ External environment
¿ Internal Environment
¿ Strategic Model
¿ Strategic Skills and Abilities
Stakeholders
¿ Classifications of stakeholders
¿ Strategic leaders
Business-Level Strategy
¿ Costumers: Their relationship with business-level
¿ The purpose of business strategy
The scope and nature of managerial finance
¿ The role of finance
¿ The focus of managerial finance
¿ Place of finance in the organization
Financial and accounting terms
¿ Credit-debit side Concepts
¿ Balance Sheet
¿ The accounting equation, Assets, Liabilities, Equity
¿ Income Statement
¿ Revenues, Expenses

Analyze the results of an organizational communication proposal applied to a micro, medium and large company.

Design of a communication process in a company.

Self-reflection from the exchange of experiences of leaders in a regional forum.
Use of Interviews.

Honesty at consulting and using information
Resilience to change at presenting ideas
Pro-positive Teamwork relations at generating ideas and proposals
Willingness for interaction and exchange of information among partners at collaborative work.
Responsibility at the execution of the project
Collaborative work at the assignment of activities and search of information
Equality and non-discrimination when assembling the work team, sharing ideas and the designation of the project
Tolerance towards the diversity of the social context

¿ Team and individual work
¿ Tasks
¿ Solution of cases
¿ Commented readings
¿ Debates
¿ Search for information in the Virtual Library of the UV.
¿ Activities on the institutional platform Eminus 3 and/or 4

¿ Presentation of the program and methodology to follow
¿ Presentation by the teacher
¿ Exhibition with technological support
¿ Organization of work groups
¿ Diagnostic evaluation.
¿ Presentation of the educational program.
¿ Agenda and work code
¿ Review of work material that will be used and allowed to work
¿ Participation of external guests through the hybrid infrastructure.

¿ Magazines and various literature
¿ Books on management topics
¿ Library
¿ Virtual Library
¿ Screen
¿ Hybrid Room resources
¿ Computer equipment
¿ White board and markers
¿ Flipchart
¿ Projector
¿ Internet

Exam
Create a communication proposal that give the company elements for decision-making and identify the acquired management skills applied to a micro, medium and large company
Activities in class and extra-class
Oral Presentation of the communication proposal

Approval of the exams
Coherence
Proper Writing
Punctual Delivery
Correct structured
Coherence
Correct and timely delivery
Fluency
Clarity
Coherence
Content
Domain of the subject
Group engagement

ordinary character when he obtains a minimum grade of six. other opportunities (Extraordinary and Sufficiency) will be made up of 30% corresponding to a knowledge exam and 70% to an integrating project (document and oral presentation)

Bendickson, J., Muldoon, J., Liguori, E., & Davis, P. E. (2016). Agency theory: the times, they are a-changin¿. Management Decision, 54(1), 174-193.
Dudovskiy, John, ¿Amazon Organizational Structure¿, Research Methodology, August 1, 2018 https://research-methodology.net/amazon-organizational-structure-2/ Lynn Stout. 2012. The Shareholder Value Myth: How Putting Shareholders First Harms Investors, Corporations, and the Public. San Francisco, CA: Berrett-Koehler Publishers.

Killingsworth, S. (2012), Modeling the Message: Communicating Compliance through Organizational Values and Culture. The Georgetown Journal of Legal Ethics,Vol. 25:961-987. file:///C:/Users/jweiss/Downloads/SSRN-id2161076.pdf
Panetta, Kasey, ¿Gartner Top 10 Strategic Technology Trends for 2018¿, Gartner, October 3, 2017. https://www.gartner.com/smarterwithgartner/gartner-top-10-strategic-technology-trends-for-2018/